SOFT SAVING: A REALISTIC APPROACH TO SAVING

Soft Saving: A Realistic Approach to Saving

Redefining the Purpose of SavingFor decades, typical economic recommendations has leaned greatly on the principles of thriftiness, postponed gratification, and hostile saving. From removing morning coffee to forgoing holidays, the message has been loud and clear: save currently, enjoy later. Yet as societal values change and individuals reasses

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